If you’re not familiar with split testing, this article has the first guidelines you should use when first doing split testing. Basically split testing in a nutshell is having two or more copies of the same page with minor changes to see which has a better conversion rate (eg. customer enquiry or sale rate).
Appropriate Web Design to Maximize Conversions | StayOnSearch I frequently design websites for small and local businesses and they normally want something really nice to represent them and their business. That’s cool, I get it – having a nice looking site promotes you and your business in a positive light right? Don’t get me wrong, I always aim to give my clients something that they can be proud of.
However, when I am doing affiliate campaigns (selling products on behalf of other people), I always go for REALLY simple designs. Why? Because they normally convert better. I have some theories on why they convert at a higher rate, and the top of the list is that there are less flashy elements to distract them from taking action.
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